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  • I can't believe it's not butter pack shot
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I can’t believe it’s not Butter (ICBINB!) has been recently relaunched to include NutriRich (in the US) which means it is rich in Vitamins A, D, E, B12 and Omega 3 ALA to support more nutrient dense everyday meals. It also has a rich and buttery taste so that it can be used for a wide range of culinary applications.

I Can’t Believe It’s Not Butter