Our Company

Performance, Care and Passion

Our values of Performance, Care and Passion guide how we work together to create, source and deliver our Culinary Essentials, setting high standards for taste, nutrition, functionality and responsibility in everything we do.

Scale, Capability and Global Brands

Every day, millions of people cook with Flora Food Group products - at home, in restaurants and in professional kitchen. Our role is simple but essential: helping food taste better, perform consistently and nourish people across diverse cuisines and cooking traditions.

Behind this everyday presence is a global organisation built on strong brands, deep consumer and chef insight, advanced fats and oils expertise and an integrated manufacturing and supply network. Together, these capabilities allow us to develop and deliver culinary solutions that perform reliably wherever food is prepared.

Operating at scale enables us to maintain high standards of taste, nutrition and functionality while working responsibly across our value chain - helping both home cooks and food professionals create better food every day.

Our manufacturing sites

Our history

2025
Culinary Essentials for Better Food

We begin our roll-out of our evolved purpose, embracing a far wider range of categories and culinary occasions for consumers and professionals in foodservice.
2024
Strengthening our culinary foundations

We invested in our manufacturing capability in North America with the acquisition of our Hugoton Facility in Kansas, USA.
2023
Building our multi-category platform-driven food company

We expand across spreads, creams, and dairy alternatives with brands including Flora, Becel, Rama, Country Crock, Blue Band and Violife.
2022
Investing in world class innovation

We open the Flora Food Group Food R&D Centre in Wageningen, the Silicon Valley of Food in the Netherlands and we form strategic partnerships with various start-ups and academic organisations.
2020
Flora Food Group Family grows with Violife

In 2020 Violife joins the family strengthening our multi category offering of butters and spreads, creams, culinary, and cheeses.
2018
2018 Flora Food Group is established

Flora Food Group company is established (previously called Upfield).
1999
ProActiv proven to reduce cholesterol

After years of scientific studies and finally regulatory approval, ProActiv (from Becel or Flora) is launched containing plant sterols clinically proven to lower cholesterol. Also, I Can’t Believe It’s Not Butter was launched in USA.
1964
Flora launched in the UK

When launched, this iconic brand was marketed as ‘the lighter, healthier way you want to eat today, it’s Flora, the new margarine’. It remains a very popular brand today.
1962
The new frontier for spreads - Becel

Becel is launched in response to demands from Dutch health care professionals for a healthy spread.
1954
Americans open their fridges to Country Crock

Originally launched by the Shedd’s company, then owned by Beatrice Foods before becoming a staple product in our portfolio during 1984.
1930's
There’s no stopping BlueBand

The expansion of BlueBand continues with ambient formulations being launched in Malaysia (1930) and Indonesia (1934). 20 years later it’s launched in Africa in tins and then convenient, lightweight sachets (1989) for easier distribution.
1920's
Our iconic brands rolling out across Europe

Three classic brands are launched in this decade - the UK’s favourite baking brand Stork in 1920, the much-loved BlueBand Netherlands in 1923 and iconic Rama Germany in 1924.
1899
Our brands are starting to develop

Solo margarine was launched in Germany, quickly followed by Sanella and Vitello.
1871
The origins of the Flora Food Group company

Antoon Jurgens, founder of the Jurgens Company bought the patent for margarine from food pioneer Mège-Mouriès of France.

How we lead

Flora Food Group’s Executive Committee includes established leaders with proven track records from the food, consumer goods and health industries. Working closely with teams across the business, they bring a wealth of complementary experience, knowledge and skills to build on Flora Food Group’s strong legacy and lead the company.