- ∼4,800Flora Foodies worldwide
- 100+Countries served by Flora Food Group
- #1Global leader in plant-based foods
- 14Owned Production Facilities
Global branded food champion Flora Food Group leads the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
We have 150+ years of heritage, deep R&D expertise and a relentless commitment to delivering delicious, nutritious food. We own 14 manufacturing sites across five continents. Flora Food Group is headquartered in Amsterdam (Netherlands) and employs ~4,800 people.
Global offices & hubs
know and love our products
Our products give people the ability to enjoy the foods they love while protecting our planet and improving their personal health. It’s always been this way.
Right from the start, our brands have been leading in plant-based innovation, constantly pushing the boundaries of taste, nutrition, and health. It started with Hippolyte Mège-Mouriès, the food pioneer who first created margarine, and sold the patent to the entrepreneurial Jurgens Family in 1871. This led to the first widely sold plant-based spreads appearing in the market.
There were a couple of owners in between from the Van den Berghs to Lever Brothers and Unilever before Upfield (now Flora Food Group) was formed in 2018.
Our vision is to become the next generation of food, with a pioneering global company, transitioning the food system towards a more sustainable plant-based model of consumption that doesn’t cost the earth.
Our power brands - Flora, Becel + ProActiv, Rama, Country Crock, BlueBand and Violife - are staples around the world and here’s a taste of how it all began.
150+ years of heritage:
tracing our roots
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2024Leading the next generation of food -
2023Launched our new innovative paper tub -
2022Investing in world class innovation -
2020The Upfield ( now Flora Food Group) Family grows with Violife -
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2018Upfield (now Flora Food Group) the global leader in plant-based food is formed -
1999ProActiv proven to reduce cholesterol -
1964Flora launched in the UK -
1962The new frontier for spreads - Becel -
1954Americans open their fridges to Country Crock -
1930'sThere’s no stopping BlueBand -
1920'sOur iconic brands rolling out across Europe -
1899Our brands are starting to develop -
1871The origins of the Upfield (now Flora Food Group) company
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