- ∼4,700Flora Foodies Worldwide
- 100+Countries served by Flora Food Group
- 15Manufacturing Sites
Branded food champion Flora Food Group delivers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, culinary and cheeses.
We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
We have 150+ years of heritage, deep R&D expertise and a relentless commitment to delivering delicious, nutritious food. We operate 15 manufacturing sites across five continents. Flora Food Group is headquartered in Amsterdam (Netherlands) and employs ~4,700 people; the company reported net sales of EUR 3.1 billion in 2024.
Our Offices and manufacturing sites
know and love our products
Our products give people the ability to enjoy the foods they love while being better for you and for the planet.
Right from the start, our brands have been constantly pushing the boundaries of taste, nutrition, and health. It started with Hippolyte Mège-Mouriès, the food pioneer who first created margarine, and sold the patent to the entrepreneurial Jurgens Family in 1871. This led to the first widely sold plant-based spreads appearing in the market.
There were a couple of owners in between from the Van den Berghs to Lever Brothers with Flora Food Group being formed in 2018.
Our vision is to deliver the next generation of food, with a pioneering company, and pushing the food system transition.
Our iconic brands - Flora, Becel + ProActiv, Rama, Country Crock, BlueBand and Violife - are staples around the world and here’s a taste of how it all began.
150+ years of heritage:
tracing our roots
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2025Delivering the Next Generation of Food -
2024Leading the next generation of food -
2023Launched our new innovative paper tub -
2022Investing in world class innovation -
2020The Upfield ( now Flora Food Group) Family grows with Violife -
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2018Upfield (now Flora Food Group) the global leader in plant-based food is formed -
1999ProActiv proven to reduce cholesterol -
1964Flora launched in the UK -
1962The new frontier for spreads - Becel -
1954Americans open their fridges to Country Crock -
1930'sThere’s no stopping BlueBand -
1920'sOur iconic brands rolling out across Europe -
1899Our brands are starting to develop -
1871The origins of the Upfield (now Flora Food Group) company
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