Amsterdam, 6h January, 2024 – The World Business Council for Sustainable Development (WBCSD) announces that Flora Food Group, a global branded food champion, has joined as its newest member.

Flora Food Group delivers the next generation of delicious, natural, and nutritious foods that are more affordable and more sustainable than dairy equivalents. With a strong presence in over 110 countries, the company is home to iconic brands such as Flora, Becel + ProActiv, BlueBand, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife.

By partnering with WBCSD, Flora Food Group aims to collaborate with industry leaders and other relevant stakeholders to drive more sustainable food choices and address global challenges such as food & agriculture sector emissions, growing demand for dairy alternatives, and the policy shifts needed to support a transition toward more sustainable food systems. This collaboration will allow Flora Food Group to contribute its expertise in nutrition and sustainable food production to a broader, collective effort toward global sustainability targets.

"We are proud to formalise our relationship with WBCSD and contribute to the global effort toward more sustainable food systems," said David Haines, Group CEO of Flora Food Group. "Our iconic brands for decades have been helping consumers make more sustainable food choices that are better for them and our planet. Combining our expertise with WBCSD's collaborative platform, we can help drive transformative solutions across the sector and ensure we meet the evolving needs of consumers and our planet."

Flora Food Group’s commitment to sustainability extends beyond individual goals and into its core mission. With 15 manufacturing sites across five continents and net sales of EUR 3.3 billion in 2023, the company continues to lead in offering sustainable food choices to consumers worldwide.

By partnering with WBCSD, Flora Food Group aims to collaborate with industry leaders to drive innovation in sustainable food solutions and address global challenges such as food sector emissions, growing demand for dairy alternatives, and the policy shifts needed to support a transition toward sustainable food systems. This collaboration will allow Flora Food Group to contribute its expertise in nutrition and sustainable food production to a broader, collective effort toward global sustainability targets.

Peter Bakker, President and CEO of WBCSD, expressed his enthusiasm for Flora Food Group's membership: "Flora Food Group brings significant experience in plant-based food innovation, which will strengthen our collective pursuit of sustainable food systems. Together, we will work towards creating a world where sustainable choices become the norm."

By joining WBCSD, Flora Food Group reinforces its commitment to innovation, leadership, and transformative solutions that support both people and the planet. Through this partnership, Flora Food Group and WBCSD are set to make a meaningful impact on the global food sustainability agenda.
ENDS

Contact:
Charlotte de Voogd - Senior Director, Strategic Communications: devoogd@wbcsd.org
Flora Food Group - medialine@florafg.com

About Flora Food Group
Global-branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 110 countries we operate in, with iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business. We have 150+ years of heritage, deep R&D expertise and a relentless commitment to delivering delicious, nutritious food. We own and operate 14 manufacturing sites across five continents. Flora Food Group is headquartered in Amsterdam (Netherlands) and employs ~4,800 people; the company reported net sales of EUR 3.3 billion in 2023, making it the global leader in plant-based food.

Visit us at www.florafoodgroup.com

About the World Business Council for Sustainable Development (WBCSD)   
The World Business Council for Sustainable Development (WBCSD) is a global community of over 225 of the world’s leading businesses driving systems transformation for a better world in which 9+ billion people can live well, within planetary boundaries, by mid-century. Together, we transform the systems we work in to limit the impact of the climate crisis, restore nature and tackle inequality. 
We accelerate value chain transformation across key sectors and reshape the financial system to reward sustainable leadership and action through a lower cost of capital. Through the exchange of best practices, improving performance, accessing education, forming partnerships, and shaping the policy agenda, we drive progress in businesses and sharpen the accountability of their performance.

Follow us on LinkedIn and X.

www.wbcsd.org