“Personal Data” means any information that relates to an identified or identifiable individual. This definition includes data collected offline, when you meet us in person, online through our Sites or via our authorised parties such as our consumer “Careline” which is our support helpline where you can raise questions, queries and concerns directly to us.
Therefore, we may collect your Personal Data from a variety of sources. This includes:
1. Personal Data you provide to us directly.
We collect Personal Data you provide us with when you sign up for a marketing newsletter, complete a survey, enter a competition or communicate with us through our Sites. In so doing, you may provide Personal Data, for example:
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Categories of Personal Data
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Description
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Personal Information
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Your name, gender, home address, social media profiles, email, telephone number and date of birth.
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Communication Information
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Your feedback, recipe information or suggestions about our products where you decide to provide us with such information.
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User Generated Content
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Your comments, photos, videos, personal stories, or other similar media or any content that you create and then share with us on third party social networks or by uploading it to one of our Sites. Where permitted, we collect and publish user-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networking.
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As part of our recruitment activities, we collect Personal Data that you provide to us in the course of applying for a role with us. For example:
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Categories of Personal Data
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Description
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Personal Information
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Your name, gender, home address, social media profiles, email, telephone number and date of birth.
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Identity Information
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Your residency and work permit status, nationality and passport information
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Financial Information
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Your salary information and benefit information.
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Employment and Qualification(s) Information
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Your date of hire, date(s) of promotions(s), work history, technical skills, educational background, professional certifications and registrations, language capabilities, and training records (taken from a CV, cover letter or application form).
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Communication Information
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Your information from interviews and phone-screenings you may have had, if any. Voicemails, e-mails, correspondence, documents and communications created, stored or transmitted using our networks, applications, devices, computers or communications equipment. Letters of offer and acceptance of employment.
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During certain sections of our recruitment activities we may collect "Special Categories of Personal Data" about you (with your explicit consent) such as health status (for example, if you have a disability, we need to be aware of).
For more information on the Special Categories of Personal Data we collect and how we use it, please refer to the relevant section below [LINK].
2. Personal Data we collect automatically
Some automatically collected information may not directly identify you by name, however it may do so indirectly (for example your internet protocol (IP) address may point uniquely to you). For this reason, some automatically collected information is Personal Data under Data Protection Laws. This information is automatically collected using cookies, pixel, web beacons and similar data collection technology (collectively known as “Data Collection Technology”) when your web browser accesses our Sites or advertisements and other content served by or on behalf of us on other websites.
To find out more about what Data Collection Technology we use, see our Cookie Notice [LINK].
We may automatically collect certain information from your computers and mobile devices or via other means where required. For example:
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Categories of Personal Data
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Description
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Location Information
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IP address, device ID, broad location data and time zone.
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Device Information
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Information about your computer or mobile device, such as device type and identification number, browser type, internet service provider, mobile network and operating system.
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Traffic and Usage Information
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How many times you have visited our brand websites, your page response times, your download errors, the length of your visits to certain pages, your page interaction information, and methods you use to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.
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We also collect, use and share aggregated data such as statistical or demographic data which is not Personal Data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' usage data to calculate the percentage of users accessing a specific Site in order to analyse general trends in how users are interacting with our Site to help improve the Site and our product offerings.
If we meet you in person, we may also collect your Personal Data:
- To handle camera surveillance at targeted areas of our business premises, such as entrances to office space, plants and the warehouses to prevent accidents, and to prevent, investigate and expose possible intrusion and criminal activity.
- To handle photography or filming in connection with our participation in events, festivals, trade fairs, marketing promotions etc.
- To manage visits to our production facilities or offices correctly, efficiently and safely (e.g. fire protection, maintenance and repair issues etc.)
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Categories of Personal Data
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Description
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Visitor Information
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Your name, company, email and/or telephone number.
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Images and/or Video Recording Information
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Your image, photos or video recordings of you.
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3. Personal Data we collect from other sources
We may collect Personal Data from other sources including:
- our trusted partners (such as grocery retailers and retail insight providers)
- third-party platforms where we operate Sites (for example, when you use the "like" functionality on Facebook or the +1 functionality on Google+)
- advertising partners (for example we receive information about you and other visitors' interactions with our advertising to measure whether our advertising is relevant and successful)
- third parties with whom we jointly offer products with other providers (for example, we may offer free product with a qualifying purchase)
- from social media (such as Twitter or Instagram)
- As part of our recruitment activities, we may also collect Personal Data about you from social media sites such as LinkedIn (e.g. where you engage with us or our content or apply for a role via LinkedIn).
