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Flora Food Group Partners with Chef Gordon Ramsay for "Skip the Cow"

Flora Food Group Partners with Chef Gordon Ramsay for "Skip the Cow"

27.01.2025

Flora Food Group Partners with Chef Gordon Ramsay for "Skip the Cow"

Amsterdam, 27 January, 2025 – Flora Food Group Partners with Chef Gordon Ramsay. 

In a groundbreaking collaboration, Flora Food Group proudly welcomes Chef Gordon Ramsay as its newest brand ambassador. The partnership marks a significant milestone in the company's purpose to deliver the next generation of delicious, natural, nutritious food that is more affordable and more sustainable. Our brands offer compelling choice.

Chef Ramsay, known worldwide for his uncompromising standards and culinary expertise, has integrated Flora's plant-based butter alternative into his professional kitchen after discovering its exceptional versatility. "From scrambled eggs to chocolate cake, I have put the product through its paces," says Chef Ramsay. "It gives me the creaminess and rich taste I get from butter, whilst being more sustainable."

Made with just seven natural ingredients, Flora delivers 75% less climate impact than traditional butter while maintaining the rich, creamy results that professional chefs demand. The product has undergone rigorous testing in Chef Ramsay's kitchen across various culinary applications, from everyday cooking to sophisticated pastry creation.

The collaboration launches globally today with the innovative and award winning 'Skip the Cow' campaign, showcasing how home cooks can elevate their culinary creations while making more sustainable choices. Through this partnership, Chef Ramsay will demonstrate Flora's capabilities in creating everything from perfect risottos to artisanal pastries, proving that sustainable alternatives can deliver professional-grade results.

"This partnership represents a watershed moment for sustainable cooking," says Jorn Socquet, Chief Marketing Officer, Developed Markets at Flora Food Group. "Chef Ramsay's endorsement validates what we've long known – that sustainable choices need not compromise on taste or performance."

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