13.10.2023
Flora reveals unified new look as part of its plant-based mission
As part of Flora’s ongoing commitment to provide people with natural, delicious, plant-based food, that is better for them and the planet, it has revealed a new unified brand identity.
All Flora’s spreads are now in the same brand style as leading plant-based alternative to dairy butter, Flora Plant B+tter. The full Flora family has been united under one look, inspired by the products’ natural and 100% plant-based ingredients and the continued growth of the Flora brand.
Not only has the brand revealed its unified look, but all the recipes have been completely aligned with Flora’s purpose; all made from natural ingredients, are 100% plant based and dairy free and palm oil free.
Flora is committed to a better plant-based future and our spreads have at least 68% less climate impact than dairy butter*.
The new and improved dairy-free recipes are all suitable for vegans and provide the great taste and versatility across cooking, baking, and spreading that Flora fans know and love.
All Flora spreads will now be in store with a fresh new look, with each product featuring a bold, colourful palette making it easier for consumers to choose their favourite.
Ian Hepburn, Marketing Director, UK, Upfield, said: “Flora has been a kitchen staple across the UK since 1964 and over six decades, we’ve continued to innovate to meet shoppers’ needs.
“With Flora’s ‘Skip The Cow’ campaign, Flora has encouraged people to stop and think about their dairy habits. We have driven record levels of awareness and consideration for Flora and more households are buying and loving the brand as a result. The natural next step was to unite all our great Flora products under a single identity.
“We have also been continuously working to deliver a fully 100% plant-based range, that is even tastier and are pleased that Flora Buttery is now deliciously dairy free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement"
“Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”
* Life Cycle Assessment Tool (developed by Quantis) comparing the full Flora range and dairy butter in the UK&I (2023). For each specific Flora product and value in your country, please visit https://www.flora.com/en-gb/flora/sustainability or https://www.flora.com/en-gb/floraplant/sustainability/carbon-footprint.
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All Flora’s spreads are now in the same brand style as leading plant-based alternative to dairy butter, Flora Plant B+tter. The full Flora family has been united under one look, inspired by the products’ natural and 100% plant-based ingredients and the continued growth of the Flora brand.
Not only has the brand revealed its unified look, but all the recipes have been completely aligned with Flora’s purpose; all made from natural ingredients, are 100% plant based and dairy free and palm oil free.
Flora is committed to a better plant-based future and our spreads have at least 68% less climate impact than dairy butter*.
The new and improved dairy-free recipes are all suitable for vegans and provide the great taste and versatility across cooking, baking, and spreading that Flora fans know and love.
All Flora spreads will now be in store with a fresh new look, with each product featuring a bold, colourful palette making it easier for consumers to choose their favourite.
Ian Hepburn, Marketing Director, UK, Upfield, said: “Flora has been a kitchen staple across the UK since 1964 and over six decades, we’ve continued to innovate to meet shoppers’ needs.
“With Flora’s ‘Skip The Cow’ campaign, Flora has encouraged people to stop and think about their dairy habits. We have driven record levels of awareness and consideration for Flora and more households are buying and loving the brand as a result. The natural next step was to unite all our great Flora products under a single identity.
“We have also been continuously working to deliver a fully 100% plant-based range, that is even tastier and are pleased that Flora Buttery is now deliciously dairy free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement"
“Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”
* Life Cycle Assessment Tool (developed by Quantis) comparing the full Flora range and dairy butter in the UK&I (2023). For each specific Flora product and value in your country, please visit https://www.flora.com/en-gb/flora/sustainability or https://www.flora.com/en-gb/floraplant/sustainability/carbon-footprint.
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