As 2025 draws to a close, it is impossible not to feel proud of how far Flora Food Group has come, and how much of that progress has been driven by our associates. This was the year we showed what it means to be a branded food champion: combining performance, care and passion to embrace culinary essentials for better food.

A year defined by our people

When I look back on 2025, the defining theme is the commitment of our Flora Foodies. From our manufacturing sites and offices to our customer teams, colleagues around the world have kept pushing our business forward, living our values with real clarity and energy. Engagement has remained high, our culture has continued to strengthen, and there is a growing sense that we are building something special, a company where everyone can do the best work and create positive impact at scale.

Every market visit and town hall this year has reinforced the same truth: our strategy works because our people own it. The way teams have embraced change, challenged dogma and supported one another through a demanding external environment is the strongest possible signal that our culinary expertise and story is real, not rhetoric.

Shaping the agenda in Davos and beyond

At the World Economic Forum (‘WEF’) in Davos, Flora Food Group was at the heart of critical discussions on how to accelerate the global food system transition. Our participation across WEF25 underlined thatbusiness, policymakers and civil society must act together to deliver it.

One of the highlights of the week was co-hosting the “Next Generation of Delicious Food” dinner alongside EAT Foundation’s Dr Gunhild Stordalen, bringing together leaders from across the food ecosystem to explore evidence-based solutions for healthier, more sustainable diets. That collaboration in Davos marked the launch of our partnership with EAT and set the tone for the rest of the year: science-based, collaborative and action-oriented.

Leading at The Consumer Goods Forum and Stockholm Food Forum

This year’s Consumer Goods Forum meetings gave us another important platform. Our contributions focused on a fundamental question: how do we make healthier, more sustainable choices the easiest and most affordable for consumers everywhere, while still delivering strong business performance? The conversations in that room showed that our category leadership, our brands and our innovation agenda put us in a strong position to help lead this change.

In October, our role as Main Partner for the EAT Stockholm Food Forum reinforced that leadership. Together with EAT, we supported the launch of the EAT Lancet 2.0 report – a major scientific milestone for food policy – and helped bridge science, business and policy to turn insight into action. With just a few years left to achieve the 2030 goals, our work with EAT signals that Flora Food Group is serious about being part of the solution, not just part of the conversation.

The Next Generation of Food Conference

Closer to home, we hosted our third annual Next Generation of Food Conference at our Food Science Centre in Wageningen. Bringing together more than 100 senior leaders from across the global food ecosystem, the conference tackled some of the toughest questions facing the transition to healthier, more sustainable diets, from the role of science and regulation to consumer behaviour, digital information and next generation experiences.

What made this year’s edition stand out was the quality of debate and the sense of shared responsibility. Partners from retail, foodservice, academia, finance and civil society joined our own teams to explore how to move faster, together. The panels, keynotes and side discussions in Wageningen have already inspired new ideas, partnerships and pilots across our business, reinforcing the Food Science Centre as a true hub for innovation and collaboration.

A milestone year for our brands

2025 has also been a year of powerful external recognition for our brands. Flora, Violife, Country Crock, BlueBand and our wider portfolio have won several local and regional honours that recognise both product quality and the role our brands play in everyday life. Across butters, spreads and blends, creams, liquids andcheeses; food never has to compromise on taste,performance or functionality.

Looking ahead together

Taken together, thesesuccessful momentsand our brand successes around the world show a company that is confident in its purpose and clear about its role. None of this happens without you. Thank you for your hard work, your resilience and your belief in what Flora Food Group can become. As we move into 2026, we will continue to raise the bar on performance, on innovation and on how we live our values every day, always with our associates, our consumers and our partners at the centre.