We are working to make sure our impact on the environment through our packaging will significantly diminish. The packaging we use for our products is how we protect them against damage, minimize food waste and maintain our high standards of food safety and quality. Until now, our industry has relied on plastic only as the optimal material to achieve these ends, but we are continually looking for better packaging solutions.
Whilst our plastic packaging is designed to be recycled, we know that not all of it is. That is why we are researching for optimizing the recyclability and increasing reusable and compostable solutions.
Better Packaging means we will continue to partner with the industry and governments, to reduce our plastic packaging, reduce the impact of our packaging, source it responsibly and ensure partnering to enable effective recycling and moving towards a circular economy.
Our main packaging formats are tubs, wrappers and sachets, and they are currently made from plastic or contain plastic in their structure. To replace plastic is challenging, as we must ensure that any new materials protect our product and are intelligently designed for our supply chain. Consumers must trust that our packaging will still be recyclable, compostable, or reusable and account for the climate impact of packaging also. With our tubs specifically, we have pioneered new paper tub packaging made from compressed wet paper fibers. This plastic-free, oil-resistant paper tub is fully recyclable. This innovation represents important progress as we continue collaborating with partners like Footprint to reimagine our packaging in more sustainable ways.
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What changes will consumers notice with the new paper packaging?Our new paper-based packaging is robust while maintaining the great taste consumers love. Our aim was to improve the consumer experience - we’ve tested the packaging with consumers allowing them to share feedback and updates to ensure the paper tub reaches the high expectations consumers have for our brands and we will continue to improve the packaging solution.
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How does the new paper packaging impact recycling?Our tubs have received recyclability Class A certification which means they are fully compatible with recycling processes and can be recycled along with other paper and cardboard household waste.
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Where does the paper for the new packaging come from?All the paper used in our paper-based tubs comes from PEFC certified responsibly managed commercial suppliers.
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How long did it take to develop the new paper packaging?This process has taken approximately four years. We’ve tested hundreds of prototypes to arrive at a solution that allows us to overcome the challenges of oil-based products and launch the paper tub we have today.
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What are the main benefits of the new paper packaging?Our new paper tubs are plastic-free, recyclable, and made from renewable materials. This allows us to eliminate plastic waste while embracing a more sustainable solution. The paper tubs are also durable, oil resistant, food safe and maintain the quality and freshness consumers expect from our products.
We are not just working to tackle plastic waste. We are also committed to reducing the carbon footprint associated with our packaging, as we develop new packaging formats. We will introduce better packaging solutions that reduce the climate impact of our packaging footprint and we will also increase the use of renewable materials. As always, we will track and measure this commitment by conducting Life Cycle Assessments (LCAs) on the impact of our packaging and communicate with consumers about lower-impact packaging materials to encourage sustainable consumption.
We are working to make our packaging more circular by increasing recycled content and ensuring all our packaging is recyclable, reusable or compostable. Over 90% of our packaging is already recyclable, reusable or compostable and our goal is to ensure all our packaging in recyclable by 2030, as well as doubling our use of recycled content. Where our materials come from is also important - we ensure, for example, that all the paper and cardboard we use is sustainably sourced and both materials can be made with high levels of recycled content
